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MOISTURE BOOSTERS
As we age, the skin’s production of oil slows down. While it means fewer pimples (hooray!), it also means that skin becomes drier and more sensitive (boo!). As a result, you lose that youthful glow and your complexion can appear dull. Pump up the moisture content of your skin to get back the look of radiance. Try a product like new OLAY DEFINITY INTENSE HYDRATING CREAM. It is designed to plump up cells on the surface of the skin so it appears smoother and more even looking.
The star ingredient here is essential glucosamine complex. Not only does it help block the creation of new brown, or age spots, it also prevents the loss of moisture, courtesy of niacinamide, a fancy name for vitamin B3. Kudos go to its lightweight, gel-like texture. It glides on like a rich cream, but within minutes, it’s absorbed into the skin, leaving it feeling soft.
FIRM IDEAS
With a woman’s estrogen level waning as she approaches menopause, skin may suffer from a loss of elasticity and sagging skin. At the hands of a plastic surgeon, a facelift takes care of excess skin. On the cosmetic front, LISE WATIER is using DHEA, known as the youth hormone, to assist in repairing damaged skin cells. Its new LIFT & FIRM products, INSTANT LIFTING SERUM and ULTRA FIRMING REJUVENATING CREAM, attempt to undo the effects of environmental damage (sun, smoke, and pollution) that have accumulated over the years. The skin of a 20 year old is equipped to cope with these attackers, but a mature woman’s skin adapts less as the body’s repair mechanism levels, such as hormones, drop.
By using DHEA, LISE WATIER re-introduces an important hormone to the skin. As a result, skin is able to battle aging and hostile environmental factors. Collagen, the key building block in skin cells, gets a needed boost so the face and neck appears smoother and deep wrinkles and lines reduce over time. Company research shows improvement after 28 days of using LIFT & FIRM.
DEFENCE MECHANISMS 
If you’re a forty-something with deep lines and wrinkles and you’re not quite ready for a medical procedure like Botox, there are options available. As we age, collagen and elastin degenerates – which is not a good thing since they play an important role in maintaining our skin’s firmness. When they weaken, the surface of the skin droops, creating wrinkles and folds. The idea behind NEOSTRATA WRINKLE REPAIR is to push up facial lines from underneath. How does this happen?
Enter peptides, the new darling of the cosmetic world. These small proteins stimulate the production of collagen and rebuild skin from within. They help make mature skin – on the face, around the eyes and neck – behave like younger skin. NEOSTRATA developed something it has named Matrixyl, a blend of nurturing ingredients and five percent peptides. After three months of use, applied twice a day, tests showed an improvement in the number of wrinkles by up to 66 per cent.
NITE MOVES 
During daylight hours, our skin is busy trying to defend itself against the elements, everything from sun to pollution to bad eating choices. At night, just like you, it gets to relax and concentrate on rejuvenating itself. The guiding principle behind DERMAGLOW NUVECTIN AND ADVANCED NIGHT TREATMENT (the new sister product to the best-selling Dermaglow Nuvectin Advanced Wrinkle Therapy) is that aging skin needs a helping hand to repair itself.
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It is formulated to help reduce the depth of wrinkles and to boost that all-important collagen function. Once again, peptides play a starring role. In the case of this product, there are three types that work on smoothing skin. Dermaglow also takes aim on improving skin’s radiance, courtesy of a vitamin C complex (an effective anti-oxidant and repair booster) and a whitening compound that lightens age spots. As well, a cocktail of hydrating ingredients infuses skin with moisture so you can wake up to a better complexion.
THE NEW FRONTIER
Cosmetic companies have devoted mega-bucks to research on skin, looking for the latest and greatest ingredient. L’ORÉAL believes they’ve found it. After seven years of research, it has created Pro-Xylane, an ingredient it boasts is an important breakthrough in ‘anti-aging molecules’. The skin’s matrix (not related to the movie, of course) was the focus of its efforts. L’ORÉAL’s findings saw the weakening of the matrix, found in all the layers of the skin, as the prime reason for increased dryness, loss of elasticity and dullness with aging.
Cosmetic companies have devoted mega-bucks to research on skin, looking for the latest and greatest ingredient. L’ORÉAL believes they’ve found it. After seven years of research, it has created Pro-Xylane, an ingredient it boasts is an important breakthrough in ‘anti-aging molecules’. The skin’s matrix (not related to the movie, of course) was the focus of its efforts. L’ORÉAL’s findings saw the weakening of the matrix, found in all the layers of the skin, as the prime reason for increased dryness, loss of elasticity and dullness with aging.
This news led to the discovery of Pro-Xylane, an active molecule that concentrates on the restoration of the matrix. The first products to incorporate this technology come from LANCÔME with its ABSOLUTE PREMIUM BX line, designed for women over the age of 50. The range earns big points for incorporating a sunscreen with a sun protection factor (SPF) of 15 into the ADVANCED REPLENISHING CREAM and ADVANCED REPLENISHING FLUID. Moisturizing, repair and sun protection in a single, easy step is one thing that every woman appreciates.
Watch for Pro-Xylane to show up in products sold by other cosmetic divisions of L’Oréal. It’s already been introduced to the popular VICHY line with its NEOVADIOL INTENSIVE DENSIFYING CARE cream. This hypoallergenic formula promises to make skin firmer, more resilient and silky to the touch.
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